Research Techniques
Qualitative and Quantitative Research
Osprey Market Research offers its clients a full range of qualitative data collection methods including focus groups, in-depth interviews, customer forums, face-to-face interviews, and customer visits. Our staff includes interviewers specifically trained for qualitative interviewing as well as professional moderators.
Osprey also offers its clients a full range of quantitative data collection and analytical services including computer aided telephone interviewing, mail surveys, intercept interviewing, Internet-based data gathering, cross tabulation, statistical (multivariate) analysis, and choice modeling. Osprey Market Research’s goal is to consistently provide its clients with a full range of industry proven data collection and analytical tools and procedures.
Our approach to qualitative and quantitative research benefits our clients in the following ways:
- Custom Research: By offering a complete range of services, your research objectives are never compromised by a limited portfolio of methods or an inflexible “black box” methodology.
- Single Source & Single Contact: Osprey Market Research offers you a single source for qualitative and quantitative methods. Our client representatives are experienced in both qualitative and quantitative research. Therefore, studies that require both methods can be designed, implemented, and managed by the same representative.
- Full Exploration: Because these resources exist in-house, all projects receive a full exploration of the data resulting in better interpretation of findings.
Work With Osprey
Osprey Market Research believes in building relationships with our clients by understanding your needs and objectives and applying our customized resources.